The buttons allow quick links settings that may be accessible to "friend", "friends of friends" or "all" the profile Facebook © Facebook has simplified his complicated attitudes to strong privacy - "because our users want it." The changes are an important step in the right direction - but not satisfied many critics long ago.
The pressure was so great that even the largest social network did not could withstand more. After weeks of permanent criticism Facebook has simplified its privacy settings strong. Company founder Mark Zuckerberg admitted at the presentation of the innovations that have made mistakes. Facebook has changed in recent months, many things at once: "We did not communicate as we would have done so much went on."
Facebook has stormy times behind it: A week ago it was revealed that sugar's businesses and other communities like MySpace had passed through sloppiness user data to advertisers. Previously, Facebook had been criticized for its handling of user data. 50 settings with more than 170 selections included the old privacy menus. Users were able to remember because of the complex and confusing user interface is difficult to control the information that they want to share with others. In a impressive graphics shows Mark McKeon, how have the basic settings of a virgin Facebook profile changed from 2005 to April 2010: With each change of the data protection provisions gave the Facebook users' ex-works "more about themselves, unless he was actively do something about it.
So now a U-turn
Facebook's new privacy controls to be introduced in the coming days and weeks are an important step towards greater control of their data. In future, users can set a single setting, with whom they want to share their published content. A new overview page provides a few basic choices of who is allowed to see was: "Just Friends", "friends of friends" and "All". A table showing this to each case, the meaning of the settings in detail. You specify the default settings with one click for full profile. Additionally, there is a menu item called "recommendation" for a configuration, the Facebook for the sensible way. It lies between "friends of friends" and "All". Each setting can subsequently be changed in detail by the user. (How the new privacy menus look like in detail, showing our pictures section.)
Apart from these basic simplifications, there are other important changes to the privacy settings and Privacy Policy.
o The new privacy settings to apply retroactively to all that was published in the past. Furthermore, they remain valid for all future developments of Facebook.
o The popular Facebook applications - tests, quizzes, games - are taken on a short leash. So far, these applications for a short query to install access to the complete profile of the user. From now on, applications must specify access what personal data they want. The user can accept or reject.
o The user can prevent that Facebook pages that the user simply by clicking on "Like me" also adds to his profile, publicly displayed.
o The user can also prohibit a general rule that access to websites and applications on any of its data, even including the publicly available information.
o The list of members of Facebook will disclose less information. The search results will only be Name, Profile picture and sex shown.
o Since April there is the controversial feature of the "instant personalization. For one, Facebook's "Like" button on websites are also built outside the network. On the other, external Web sites customize their content according to the preferences of the user and their friends. In return the foreign Offers access to the Facebook profile of the visitor. This function can now be easier than previously shut down.
more details about the new privacy settings of Facebook has now also published in German .
mistrust remains
Facebook conferred by indicated that with the U.S. Senator Charles Schumer as well as various data protection and consumer protection organizations. The results of the talks had major role in the implementation of the new rules, the company said.
releases The new configuration options as a major step for Facebook and a huge improvement over the sometimes grotesque mess of the previous range of options. The vote to even the toughest critics. However, the enthusiasm of privacy advocates and commentators keep it in check. Three aspects are what make the issue of Facebook for further discussion
First: New profiles will not default on the highest security level, ie with maximum limitations applied. It is a key demand by privacy advocates that the user profile is to be actively opened to the outside, instead of closing off a standard open account from the web world need. Zuckerberg replied, "It is the heart of Facebook, to share information with others." Completely closed sections contradict the basic idea of the offer.
Secondly, the simplifications did not go far enough. "Facebook's New Privacy Settings are still pretty complex," wrote Danny Sullivan of " Search Engine Land . In a detailed analysis, he indicates the setting orgies still possible and necessary. Sullivan calls to gather all the settings on one page.
Third, Zuckerberg announced that changes were primarily a response to massive criticism from the users. Many critics, however, miss a real problem understanding and sense for other reasons: fear of interference and regulation by the judiciary and authorities, says Jeffrey Chester from the Center for Digital Democracy . Afraid that Facebook's image problem Advertisers scared away, as Marshall Kirpatrick in his article "The half truths of Mark Zuckerberg " suspects. Fear that actually look to many of the more than 400 million users upset the distance. For the vast Facebook's reach is capital. And this should eventually be in the stock market to real capital.
Zuckerberg presented the changes at headquarters in Palo Alto, California © Kim White / Getty Images
According to Zuckerberg, the new privacy settings, is the last account changes for a long time, " We have the last six months in the scheme worked , and now we're done. " The critics are not.
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